Every element above was selected by walking the employee's metadata — 13 columns already in Hormel's weekly Oracle extract (17,488 employees, parsed Jun 10). No new data pipes. Active persona:

Language is the one field the extract doesn't carry — chosen by the employee at first login and remembered (self-declared, never inferred). Each visit may ask one further question, building first-party metadata over time.

Carrier names, plan codes, and legal terms render identically in every language — the fix for the 2024 bottleneck of manually restoring carrier names.

11,221 of 17,488 Hormel employees (64%) have no email on file. They can't be reached by email — only pulled to a page worth visiting, via QR codes on the posters and cafeteria TV screens that already exist. First login registers a phone for the access code — so this Hub is the contact-info collection initiative Hormel already wanted. Documented languages across sites: English, Spanish, Somali, Burmese, Hmong, Vietnamese.